Listen. Read. Think. Write.
Listen and read to learn.
Think to begin to understand.
Write to truly understand.
Make a difference
Get the words right
Word choice is important. Make sure your message is clear and concise.
Use the right language for the right audience.
Clear and error-free
Let your reader focus on the content, not the mistakes.
Spot those pesky errors that sneak in when you’re not looking.
Easy and accessible
Make it easy for people to see and understand what you’re saying.
Craft your message well and make it accessible to everyone.
Your words, how they fit together, and how relatable they are to your reader, are all important aspects of your messaging. Aim for clear and concise, along with consistency and correctness.
Editing and proofreading
Wrong words, repetition, consistency, typos, punctuation mistakes, logic errors, fluffy words. These are distractions and can affect trust and credibility. You won’t spot all the mistakes or wordy prose yourself – you’re too close to it. An unbiased third party can make all the difference.
Not everyone sees like you, can move like you, or understands like you. Not everyone uses the same devices as you. Make it easy to access your information so people can find your words, read your words, and hear your message.
Do you really need to be doing all the publishing and administration involved in running a website yourself? Sometimes it’s easier to outsource the fiddly bits, like markup, publishing, updating themes and plugins, reviewing content, and looking for ways to improve your website.
Reading widely gives you an appreciation and an insight into many different worlds. Reading fiction and non-fiction increases your vocabulary, reduces stress, and allows you to empathise with people far removed from your own small world. But, all stories have to make sense.